#OwnYourHomeDay Happy Home

Ever heard of the saying, “New Year, New Home!”? January 21st is #OwnYourHomeDay.

#OwnYourHomeDay is dedicated to encouraging home ownership across the globe. Throughout the years, #ownyourhomeday has been a great opportunity for real estate companies to reach potential clients. Likewise, it’s a chance for real estate clients to invest in a new property.

Here are 3 juicy tidbits that you can use to get the most out of #OwnYourHomeDay:


#OwnYourHomeDay Learning

In the real estate industry, learning comes in 2 ways for the Real Estate agent.

First of all, it is very essential for the agent to learn about the property. The fact that the tiniest bit of information can come in handy, learning all about the listing can affect the client’s decision making process.

As a matter of fact, learning about the client for #OwnYourHomeDay is equally important as inspecting the property to be sold. Dive deeper into client-centric selling which we have discussed in our previous blog. 


#OwnYourHomeDay Educate

One common mistake Real Estate Agents often make is relying on verbal education alone to educate or inform their clients.

As if Real Estate isn’t hectic enough, please do yourself a favour and let your marketing collateral entice and speak for you. Investing in high quality brochures, signboards and stationery to feed the client with important information. Create property walkthrough videos to give them an introductory tour of the listing. Progressing digital trends such as 360 videos, digital flip books, and virtual reality are often used today.

There are a multitude of ideas you can do to ease up the work during #OwnYourHomeDay. Remember to saturate majority of your efforts in making a sale and convincing the clients. The secret? Be creative & resourceful!


#OwnYourHomeDay Promote

#OwnYourHomeDay is the perfect chance for agents to actively market their listings to target clients. Do not cross the thin line between hard selling and being annoying.

Majority of real estate agents strategically do to gain their new clients’ trust is through recommendations. Subtly hinting for a good recommendation from satisfied clients is very important as it raises the agent’s reputation. To sum up, the real estate industry values a good reputation which leads to great referrals. 

Are you planning to promote on social media? Use the following hashtags to optimise your posts.

#OwnYourOwnHome, #Homeownership, #HomeOwner, #OwnYourOwnHome

To thank our clients for an amazing year, we’re giving a FREE Social Media Marketing consultation from our Digital Marketer.

Disclaimer: This freebie is valid for a limited time until the 21st of January 2020 only.

Brainstorm ideas and set your marketing plans for #OwnYourHomeDay now! Simply fill in the contact form below.

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